CORECORE AI ERP Products

Marketing module

Marketing Automation

Multi-step campaigns that react to customer behaviour and business data.

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Marketing Automation component

Journey builder

Journey builder gives Marketing Automation teams a controlled workspace for setup, execution, reporting and operational accountability.

  • Journey builder setup and configuration
  • Journey builder workflow, approvals and controls
  • Journey builder reporting, audit trail and exceptions
  • CORE AI guidance for journey builder decisions
Marketing Automation component

Triggers

Triggers gives Marketing Automation teams a controlled workspace for setup, execution, reporting and operational accountability.

  • Triggers setup and configuration
  • Triggers workflow, approvals and controls
  • Triggers reporting, audit trail and exceptions
  • CORE AI guidance for triggers decisions
Marketing Automation component

Scoring

Scoring gives Marketing Automation teams a controlled workspace for setup, execution, reporting and operational accountability.

  • Scoring setup and configuration
  • Scoring workflow, approvals and controls
  • Scoring reporting, audit trail and exceptions
  • CORE AI guidance for scoring decisions
Marketing Automation component

Conversion tracking

Conversion tracking gives Marketing Automation teams a controlled workspace for setup, execution, reporting and operational accountability.

  • Conversion tracking setup and configuration
  • Conversion tracking workflow, approvals and controls
  • Conversion tracking reporting, audit trail and exceptions
  • CORE AI guidance for conversion tracking decisions

This page is part of the standalone CORE AI Enterprise ERP product project. Upload the full folder to GoDaddy to preserve all links.

Marketing Automation operating workflow

Each module page now has deeper component structure so the ERP suite can grow into product requirements, demos and implementation plans.

Journey builderConfigure, operate, monitor and improve this area with CORE AI assistance.
TriggersConfigure, operate, monitor and improve this area with CORE AI assistance.
ScoringConfigure, operate, monitor and improve this area with CORE AI assistance.
Conversion trackingConfigure, operate, monitor and improve this area with CORE AI assistance.

CORE AI controls

AI control

Ask the module

Ask plain-English questions about records, status, exceptions, approvals and next actions.

AI automation

Draft workflow

Generate suggested entries, tasks, messages, approvals and follow-up actions for review.

AI risk

Detect exceptions

Flag missing data, policy breaches, unusual movements, stuck work and operational risk.

Related Marketing products

Marketing

Email Marketing

Campaign creation, contact targeting, delivery analytics and nurture journeys.

Marketing

Social Marketing

Plan, publish and analyse social content across connected channels.

Marketing

Events

Event pages, registration, attendance, communications and post-event reporting.

Marketing

Surveys

Feedback, NPS, research, assessments and internal questionnaire workflows.